Fashion Giant Gucci Builds a Gucci Roblox Town
Fashion lovers rejoice – there is now a Gucci Roblox Town! The popular fashion brand has announced that it is building a virtual town in the online game Roblox. The Roblox town will be a replica of the real-life Gucci store in Florence, Italy.
This news is sure to please fashionistas and gamers alike. For those who are unfamiliar with Roblox, it is a massively multiplayer online game with a huge user-generated content community. Players can create their own virtual worlds and experiences.
It is due to Roblox’s massive community of fans with an impeccable taste for outclass outfits, avatars, and clothing that big fashion brands like Ralph Lauren, Givenchy, Tommy Hilfiger, Nike, and our focus for today Gucci are collaborating to offer gamers the best user experience they will never forget.
So far, there is no word on when the town will be open to the public, but we will be sure to keep you updated! Now let’s take a closer look at what this Gucci Roblox Town would be like and what success made it possible.
Gucci Garden on Roblox
The luxury brand previously involved itself with the virtual world for more fleeting experiences, such as last year’s surreal Garden, and is now planning to release a more permanent space called Gucci Roblox Town.
Gucci Garden Archetypes was a thrilling multimedia experience in Florence, Italy, that uncovers and embraces the house’s exceptional creative vision. This virtual Garden space was open to all users of Roblox for two whole weeks, starting from May 17th till May 31st.
The space includes a central garden that connects various areas, such as a mini-game area, a cafe, and a virtual shop where players can, of course, buy virtual Gucci ensembles for their Roblox avatar.
Visitors lost their avatars as soon as they entered the Garden experience, resembling a neutral mannequin. The mannequin, which has no gender or age, represents how all of us start our journeys through life as nothing more than a blank canvas.
Moving on, Mannequins of visitors absorbed parts of the exhibition as they moved through the various rooms. Each person experienced the rooms in different orders and sustained various fragments of the areas, resulting in one-of-a-kind masterpieces at the end of their journey.
It basically represented the idea of individual people as one amongst the many, yet truly unique. Many became a fan of this new collaboration and loved the huge range of stylish and luxurious designs they were able to try out.
Despite being open for just two weeks, the fashion giant claims that over 20 million Roblox players came to see the garden last year, and it anticipates the new space to evolve over time.
It was such a big success for both Roblox and fashion brand that they are joining hands once more with this most awaited heart-stirring Roblox Town that will for sure break records.
Gucci Roblox Town Coming Soon
Roblox, one of the biggest online gaming platforms, has announced a partnership with Italian fashion house Gucci. The two brands have teamed up to create a virtual town within the Roblox universe, called ‘Gucci Roblox Town’.
This soon-to-be-released Town is believed to offer a variety of activities that would evolve over time. Starting from the central piazza to the Mini Game Heights, visitors will come across a portal that will transport them to a realm of Gucci-inspired contests like Tile Takeover or Flashlight Tag.
Moreover, they can visit Creative Corner to see the creations of a visiting artist and also be inspired to make their own compositions.
Inside the virtual Vault Plaza, members of the Roblox community would also find an exhibition space influenced by the discussions initiated within the Vault. It was created as a virtual counterpart on Roblox to feature some of brand’s most recent product releases and collaborations.
Around the corner is the shop, a clothing store where people visiting can buy digital pieces to collect or accessorize Roblox avatars. The virtual fashion items enjoy the benefits of Roblox’s newly released “Layered Clothing” technology to make hyper-realistic 3D clothing fit any avatar’s body type.
The final masterpiece is the Power-up Place, a café where members of the community can take a breather and gather with friends to talk and interact with others.
Visitors who indulge themselves in the different activities within Town are rewarded with GG Gems, the in-game money that can be used to buy power-ups (an item in a video game that immediately increases a player’s life, armor, strength, or score), in addition to virtual Gucci products.
Also, every area inside the Town will be consistently updated with fresh content in discussion with the house’s future trajectory.
Here is an experience reel of how Gucci Garden looks like.
Roblox is one of the most played games in the world right now, and it’s no surprise that fashion giant has decided to build a Town. And point to be noted, ‘Gucci Roblox Town’ is actually the luxury brand’s fifth collaboration with the top gaming platform Roblox.
And brand marks the first luxury fashion house to build a sustained experience on Roblox and use the platform as an immersive 3D social medium, establishing and attracting a community that can be engaged all year.
It’s a spot that invites visitors to share a virtual world that can be unraveled to seek inspiration and amusement in various forms, catering to a wide range of audiences.
In this virtual town, players will be able to explore all the different stores and areas that brand has to offer. There will be a wide variety of clothes, accessories, and other items to choose from. This is a great way for brand to reach out to a new audience, and it will be interesting to see how popular the town becomes. If you’re a fan of Roblox or Gucci, then this is definitely something you should check out!